Poorly designed websites perform ineffectively and have imperfect Google Analytics metrics (e.g. high bounce rates, low time, and low pages per visit and low conversions). So what makes great website design? Here are the top principles of effective website design.

It has a Purpose

Great website designs take into account the needs of the users. Are your web visitors searching for data, diversion, some kind of connection, or to execute with your business? Each page of your site needs a purpose and it needs to satisfy your website visitors in the best way possible.


The perfect text font size for online reading is 16px and adheres to  3 typefaces in a maximum of 3 point sizes toward keep your design streamlined.

Here is a sample screenshot from Fuelled – the business loans site.



A well planned color palette can greatly improve the visitors encounter. Reciprocal color creates balance and good impression. Utilizing different colors for the content and foundation will make ready easier. Also, a void area/white space is extremely viable at giving your site a modern and clean look.

Look at this example color shading from one of the pages of Fuelled – business funding in NZ website.



A photo can speak a thousand words, and picking the correct pictures for your site can help with brand positioning and interfacing with your intended interest group. Consider utilizing info graphics, recordings and illustrations as these can be a great deal more powerful at conveying than even the most elegantly composed bit of content.

Here is a sample from Fuelled – finance companies:


Mobile Friendly

It is currently ordinary to get to websites from different gadgets with numerous screen sizes, so it is essential to consider if your site is mobile-friendly. If your website is not yet mobile-friendly, you can either remake it in a responsive format or you can create a dedicated mobile site.

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